HOW AI ENHANCES PRODUCT RECOMMENDATIONS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion credit scores to the final touchpoint a customer involves with before taking a wanted activity. This attribution version can be beneficial for measuring the effectiveness of your brand name awareness projects.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution designs provide all conversion credit score to the last touchpoint a user involves with prior to taking a preferred action. This attribution version can be helpful for gauging the performance of your brand name understanding projects.